Design, culture and tech’s turn to minimalism

Gigaom

In the mid-20th century, designers turned away from heavy concrete to embrace lighter, more subtle materials. A similar shift is underway in the tech industry right now, as companies are adopting minimalism as a way to overcome the demands posed by small screens and powerful processors.

That’s one observation from Jeff Veen, an [company]Adobe[/company] executive who has worked to elevate design to the forefront of company decision-making, and to treat it as a form of problem solving rather than as a marketing add-on.

Speaking to Om Malik at Gigaom’s Roadmap event in San Francisco Tuesday, Veen explained how he was able to persuade Adobe to turn the corporate website into a product rather just a store. This included introducing a look that draws in customers through a series of tools, instead of just flashing a big “BUY” button all over the site.

Such decisions can be risky for bigger firms where revenue pressures are paramount, and design change…

Ver la entrada original 203 palabras más

Anuncios

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s