Just because a computer is worn on the wrist doesn’t mean it’s a smartwatch. The new MICA is a connected bracelet that will go on sale at high-end department stores like Barneys and small boutiques. At first glance, it looks less like a gadget and more like a piece of jewelry.
The MICA is designed by fashion brand Opening Ceremony and it looks like a chunky bangle with a curved sapphire-covered touchscreen on your wrist’s underside. Although it is a gadget, it puts looks first: If the MICA doesn’t work as a fashionable bracelet, then its underlying technology won’t matter.
The fashion focus of the MICA also means that it’s specifically directed at women, as opposed to most other mainstream wearable computers, which are ostensibly gender-neutral, but usually conform to the size and fashion expectations of men.
That’s not to say that men can’t wear a MICA if it fits in with their look…
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