On-demand parking app Luxe expands to Los Angeles


One of the more luxurious on-demand companies out there, valet parking app Luxe, is moving into Los Angeles come December. That will be its second market, only a month and a half since launching its first publicly in San Francisco.

That’s a speedy expansion rate for an app with very complicated technical, data, and operational challenges to overcome. But Los Angeles, land of cars, is the perfect landing pad for it.

If you haven’t heard of Luxe, and you’re rolling your eyes at the thought of on-demand valet parking (I know I did), here’s the rundown. You order it off a mobile app when you leave home, and when you’re ten minutes away a Luxe driver traveling by foot or skateboard shows up at the specified intersection. They take the car, with a $1 million company insurance policy to cover any potential damages or theft, and drive it to one of the…

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