Muy bien: Netflix more than doubles traffic share in LatAm


Netflix’s troubles in Latin America may officially be over: The streaming video service now accounts for 5.5 percent of all peak residential downstream traffic over fixed networks across the continent, according to the most recent Global Internet Phenomena report from traffic management company Sandvine.

sandvine latam data 2h 2014

That’s still nowhere near the 34.89 percent of peak downstream traffic [company]Netflix[/company] causes in North America, but it’s a significant increase over last year, when the streaming service only was responsible for 2.2 percent of peak downstream traffic across Latin America. Here’s how the Sandvine folks put it in their report:

“While not yet at the levels observed on North American networks, Netflix continues to be the clear bandwidth share leader in paid-streaming video services in Latin America.”

Netflix launched across Latin America in 2011, and initially had a hard time finding and especially retaining customers across the continent. Part of this may have been…

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