The mobile applications landscape has evolved faster than anyone anticipated. According to Markets and Markets research, the total global mobile applications market is expected to be worth $25 billion by 2015.
The rapid evolution often causes organizations to believe that mobile applications must be built quickly, and without much planning, as the next best thing can easily replace them. With this mentality, many companies operate without any kind of rational mobile product lifecycle management. Here are three main considerations for developing a better approach.
Proper planning is critical
Define the business case. Whether or not you need an app depends on the needs of your users. Organizations sometimes believe they need an app to stay ahead of the curve, but a mobile-friendly website may serve their users just as well.
Evaluate feasibility. Once the business case is defined, get the development team involved. While anyone can dream up a mobile application, they’re not as easy to build as to conceive and require…
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