Yik Yak, the app that’s becoming a social media staple on college campuses in the U.S., saw its downloads dip and flatline right around the time it announced its $62 million Sequoia funding round in December. It’s still early days for the young company, so what’s happening?
I pulled the stats from app analytics company App Annie and reached out to Comscore for the monthly active user (MAU) information. Yik Yak’s January MAUs aren’t available yet, but its October-December trajectory shows a similar trend as its download rankings. The number of people regularly on its app peaked and then started declining.
As always, it’s worth noting that Comscore on an individual basis underestimates user numbers, but for growth trends up or down it’s more accurate. It only shows data for people over the age of 18, but since the majority of Yik Yak’s users are college students that shouldn’t hugely impact its stats.
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